Ariana Pareja
President & Co-Founder at Pareja Family Foundation
Website Address: www.parejafoundation.org
Each week on “Marketing for Your Future,” our host talks to media experts across the country. This week, our host speaks with Ariana Pareja from Pareja Family Foundation.
To learn more, check out www.parejafoundation.org.
What is the biggest change in marketing that you see coming in the next 2 years?
Appealing to consumers on web3 platforms.
What is something in your career that you learned from by making a mistake?
In my last endeavor we raised 48 million from angels and VC funding and did not have proper advisory board. Going from a bootstrapped SMB to raising venture and not having the right mentorship and not having gone through an accelerator program was very hurtful for us. Had we had some guidance we could have negotiated a much better term sheet.
