Ulli Appelbaum
Founder & President at first the trousers then the shoes Inc
Website Address: www.first-the-trousers.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Ulli Appelbaum from First The Trousers Then The Shoes Inc.
To learn more, check out https://www.first-the-trousers.com.
What is the biggest change in marketing that you see coming in the next 2 years?
With growing inflation one of the biggest issue companies and brands will have to address it to justify their value and price premium. Strong brands will thrive, weak brands will struggle in justifying this value.
What makes your company unique?
We consider the strategy development process, especially for brand positioning platforms, as a creative problem solving process and act accordingly.
