Rebecca Lombardo
Fractional CMO at Rebecca Lombardo Agency
Website Address: www.rebeccalombardoagency.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Rebecca Lombardo from Rebecca Lombardo Agency.
To learn more, check out https://www.rebeccalombardoagency.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The loss of unique identifier data. Google is grouping IP locations in a way that is making it harder to see where visitors are. Apple is hiding email addresses. How do we market to people we can’t reach or see on an individual level.
What makes your company unique?
I’m the only fractional CMO primary servicing the vacation rental industry. That industry is going through a lot of change right now. I needed to structure my services this way to address their needs.
What is your biggest pain point when it comes to digital advertising?
Starting from scratch where there is no historical data, just a period of testing.
