Preston Wickersham
Senior Content Marketing Manager at Remote
Website Address: Remote.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Preston Wickersham from Remote.
To learn more, check out https://remote.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Companies are transitioning away from content functions and more into media functions, creating and curating their own audiences, which is partially just a good idea and partially in response to external pressures, e.g. third-party cookie blocking.
What makes your company unique?
Remote helps companies employ people in more than 65 countries around the world, so our content has to be genuinely global. Because we cover issues like payroll, benefits, taxes, compliance, and stock options in so many places, we face about 65x the challenges of building a content marketing strategy in just one place.
