Mike Reardon
Marketing Communications Specialist at EDA Contractors
Website Address: edacontractors.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Mike Reardon from EDA Contractors.
To learn more, check out https://edacontractors.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I expect that as automation becomes more readily available to everyone, the distance between businesses and consumers will continue to grow. Eventually that gap will become too wide and there will need to be a course-correction where your more traditional, relationship-building approaches to marketing will re-emerge.
What makes your company unique?
EDA has a heavy emphasis on culture and employee engagement that is unique to the industry, and we challenge our employees to exhibit our successful together promise in everything we do. EDA’s marketing team is unique in that most mid-sized construction companies do not have a marketing team of our scale, if they even have one at all. EDA recognizes the potential that our team can bring to increasing brand awareness, relevance, and sales. This is innovative thinking in the construction industry and shows how EDA stands apart from the competition.
What is your biggest pain point when it comes to digital advertising?
We are in a niche market and our clients are a very small sect of decision-makers. To be successful, we need to ensure that our ads and targeting are on-point.
