Megan Prejzner
CEO and Founder at Hackett Brand Consulting
Website Address: HackettBrandConsulting.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Megan Prejzner from Hackett Brand Consulting.
To learn more, check out https://HackettBrandConsulting.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Video, documenting and rise of personal brand. Video has been coming for some time, but I believe we’re going to see a shift in how people record and share content. With Instagram moving away from prioritization of images, we’ll see a shift to people being real and sharing their day-to-day lives in short, digestible clips. YouTube Shorts, TikTok, IG Reels are all going to continue to play a part in where we head as a society, and more and more people will be engaged with the lives they see being shared online.
What makes your company unique?
In a world full of numbers, data, and marketing lingo – we connect.
Brands to people. People to people. Human to human.
At the end of the day, that’s what it’s all about – connecting with one another. Our partners truly know and trust that we’ve got the marketing pieces handle and that truly allows them the freedom to focus on running and growing their business.
