Todd Nelson
Cofounder & CMO at LiveSpace
Website Address: https://live.space
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Todd Nelson from LiveSpace. To learn more, check out https://live.space.
What is the biggest change in marketing that you see coming in the next 2 years?
The livestreaming market is projected to grow from $70B to $247B by 2027. There is a growing emphasis on creators and their diversified revenue streams including ads, merchandise, sponsorships, subscriptions and event passes.
What makes your company unique?
LiveSpace enables creators to monetize from day one, and have the tools needed to get started. The platform provides six revenue streams for artists, disrupts industry standard payout rates with an 85% split for artists, and focuses on discoverability for artists. At LiveSpace, there is a real focus on musicians and all creators are welcome.
What is your biggest pain point when it comes to digital advertising?
The revenue component, ease of use, tools people need to build a community (discovery).
