Kuntal Shah Warwick
Founder and CEO at KSW Consulting
Website Address: https://www.kswconsult.com/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Kuntal Shah Warwick from KSW Consulting.
To learn more, check out https://www.kswconsult.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More authentic storytelling and more reliance on content automation. A change in how much companies rely on social media to get their message across, reach and retain customers. I believe massive shift taking place in marketing with how companies truly want to reach customers and create community.
What makes your company unique?
Our focus is on helping companies reach global markets so we combine knowledge about international trade/development and market entry to help create strong brand presence across borders through a specialized program called The StartUp Suite.
What is your biggest pain point when it comes to digital advertising?
The decision of how much to put towards advertising and genuinely tracking conversions
