Kiera Wiatrak
Head of Communications at Capital on Tap
Website Address: https://www.capitalontap.com/us/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Kiera Wiatrak from Capital on Tap.
To learn more, check out https://www.capitalontap.com/us.
What is the biggest change in marketing that you see coming in the next 2 years?
I see the pendulum swinging back from hyper-personalization via invasive targeting tactics to more of a focus on meeting people where they are. With the death of 3rd party cookies, marketers are going to lose the crutch of privacy-violating tools and instead will need to rely on creative and impactful content and messaging, and finding opportunities to stand out from the noise in self-identifying communities.
What makes your company unique?
Capital on Tap makes it easy for small businesses to manage their business spending, access funding,
and earn cashback, travel, and gift cards rewards. More than 200,000 small businesses have spent $5 billion on their Capital on Tap Business Credit Cards across the US and UK. The Capital on Tap Business Credit Card is issued by WebBank.
