Kara Sutton
Founder at Always Friday
Website Address: https://www.alwaysfriday.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Kara Sutton from Always Friday. To learn more check out https://www.alwaysfriday.com
What is the biggest change in marketing that you see coming in the next 2 years?
Lack of attention span and saturation on the same platforms (meaning Tik Tok may go where IG/FB has gone)
What makes your company unique?
Right now I’ve gone in house with one client – Womaness – a modern menopause brand that recently launched in Target. I bring a unique perspective to how you build the brand equity, not just how you market it. I’m deeply involved with building a loyal community around the brand. It’s unique to see a brand focused on the over 40 set. Historically, millenials and GenZ have gotten the cool/savvy/fun marketing…
