Jennifer Choo
Marketing Director at Theorem
Website Address: https://theoreminc.net/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Jennifer Choo from Theorem.
To learn more, check out https://theoreminc.net.
What is the biggest change in marketing that you see coming in the next 2 years?
We expect new developments around creating virtual brand experiences — With the rapid evolution of AI and the Metaverse, there’s a big opportunity for brands to stand out by creating unique user experiences in these immersive virtual worlds. We are starting to see brands experiment with these branded virtual user experiences across virtual gaming platforms like Roblox and the utilization of AR and VR for product launches and virtual try on experiences.
I also believe that the rising popularity of Retail Media Networks (RMNs) will call for the development and implementation of more future-proofed solutions. The need for scalability of RMNs will rely heavily on increased and optimized utilization of automation. Developing streamlined strategies that are sustainable and enable growth will be key, and I’m curious to see how marketers and brands step up their game to make these changes.
What makes your company unique?
Theorem is an award-winning digital marketing agency that provides end-to-end digital marketing services for some of the world’s leading brands by creating solutions designed to solve client challenges through extensive knowledge and an agile approach to digital marketing technologies and strategies. Currently, we’ve been working to pivot the company towards a future-proofing mindset, adapting our go-to-market strategies for Content (publishing, media, entertainment, streaming) and Commerce (retail, D2C and eCommerce) centric industries to appeal to the brands of today and tomorrow. Theorem is creating agile solutions for brands’ current pain points and building those solutions in such a way that they will future-proof those organizations for growth and success in the long term. Our goal is for Theorem to help as many brands as possible to optimize today and build for tomorrow.
