Jean Louis Hardy
Founder & CEO at Eng2
Website Address: Eng2.ca
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Jean Louis Hardy from Eng2.
To learn more, check out https://Eng2.ca.
What is the biggest change in marketing that you see coming in the next 2 years?
data driven marketing with customer centric focus, moving away from guess work around the offer and avatar. Things will be getting harder and those people that do not have clear offers and avatars that are based on statistical results, will start to disappear. The day of the shot gun approach to see what works is behind us.
What makes your company unique?
We focus on principles that never change, build off facts instead of opinions, and we prioritize client results over simply generating more profit. We believe we were put here on earth to provide value as God intended.
