James Ingrassia
EVP Client Services at Oxford Road
Website Address: www.oxfordroad.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with James Ingrassia from Oxford Road.
To learn more, check out https://www.oxfordroad.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Further consolidation of media networks and programs, which I believe will eventually lead to a ‘bubble burst’. There are only so many subscriptions people will be willing to pay for, and the more content that goes behind the paywall, the more frustrated consumers will get. Spotify is most at risk in my opinion, and I believe the Obamas have pushed over the first domino when the non-renewal of their contract with them due to limited distribution/reach.
What makes your company unique?
We have several layers of ‘uniqueness’. Going down the funnel:
-We are an agency that specializes in audio
-We focus on response-driven media to deliver tangible results for our clients
-One of our specialities is Podcast buying, and we go DEEP into the category, buying live reads from show hosts on 1000’s of podcasts.
-We are making tremendous strides in brand safety on behalf of our clients, providing them with a ‘nutrition label’ for podcasts that show in which ways a show may or may not be brand safe for them (language, politics, violence, drugs, etc).
