Hannah Myers
Director of Marketing at AvSight
Website Address: AvSight.net
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Hannah Myers from AvSight.
To learn more, check out https://AvSight.net
What is the biggest change in marketing that you see coming in the next 2 years?
Cutting through the “noise” of advertising is going to continue requiring a much more authentic and transparent approach. We’re already seeing this to an extent, but genuine connection is going to be mandatory for success.
What makes your company unique?
We work in a very technical and niche space that has long been dominated by paper heavy processes supported by legacy software companies who have no motivation to modernize. We offer a 100% cloud based solution built on Salesforce that allows companies to digitize and automate their business processes and documentation, saving them tremendous time and resources. We are also able to keep customer data exceptionally secure by using Salesforce’s cloud servers.
What is your biggest pain point when it comes to digital advertising?
Being in a very niche space, it’s a challenge to create effective audiences.
