Gary Susman
Director of Marketing at GHP Investment Advisors
Website Address: https://ghpia.com
Each week on “Marketing Champions,” our host talks to marketing experts across the country. This week our host speaks with Gary Susman from GHP Investment Advisors.
To learn more, check out https://ghpia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
AI
What makes your company unique?
We offer unusually personalized and attentive service, via a suite of offerings we call Financial Concierge, that responds to your needs and takes burdensom financial tasks off your plate. What makes this possible is the depth of the relationship we develop with you, so that we know your whole financial picture, your family, your major life events, even your favorite coffee or nail polish. We’re walking with you on a lifetime journey, so we work hard to get to know you and earn your trust.
What is your biggest pain point when it comes to digital advertising?
Competition driving price escalation of keywords
