Jodi Lawaich
Chief Marketing Officer at Rural Solutions
Website Address: www.RuralSolutionsvt.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Jodi Lawaich from Rural Solutions.
To learn more, check out http://www.RuralSolutionsvt.com.
What is the biggest change in marketing that you see coming in the next 2 years?
With Google’s new updates, it’s content. Content needs to be authentic, engaging, clear, and well-curated. Whether it’s written or image-based, poor content will get you low rankings.
What makes your company unique?
At Rural Solutions, we offer C-suite support with the ability to get the work done. This flexible model allows us to create strategies for our clients in the marketing, technology, and accounting realm while also providing the services to do the work outlined or guide our clients as they do it themselves. It’s a win-win for everyone.
What is your biggest pain point when it comes to digital advertising?
Lack of brand story with clients. They know what they want to do, but they haven’t fully explored the “why”.
