Sarah Snell Cooke
Principal at Cooke Consulting Solutions
Website Address: www.cookeconsultingsolutions.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Sarah Snell Cooke from Cooke Consulting Solutions.
To learn more, check out www.cookeconsultingsolutions.com.
What is your company Elevator pitch when talking about your company?
I believe credit unions are the best financial choice for consumers, so to help them grow I connect the best business partners with them and promote joining a credit union.
What changes has your company made over the past 2 years that have impacted your business
COVID actually helped grow my B2B marketing business as in-person conferences shut down down. As we return to business as usual, I am placing more focus on projects that I’d previously neglected, including a PR course and my B2B news analysis and B2C consumer financial wellness site that promotes credit unions.
What is one tip that you would give when it comes to digital marketing?
Share a story of how someone succeeded because of your product or service instead of hard selling.
What is the biggest change in marketing that you see coming in the next 2 years?
Improved data analytics for better personalization
What is one tip that you would give when it comes to digital marketing?
Share a story of how someone succeeded because of your product or service instead of hard selling.
