Robert Mazzucchelli
Co-Founder, Chairman & CMO at SportsEdTV
Website Address: www.sportsedtv.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Robert Mazzucchelli from SportsEdTV. To learn more, check out www.sportsedtv.com.
What is your company Elevator pitch when talking about your company?
We are building the world’s leading learning ecosystem for the 2.5 billion people looking to improve at sports. We offer a global community, world-class videos and blogs on all sports, and a resource marketplace. We offer brands exceptional consumer engagement and e-commerce opportunities.
What changes has your company made over the past 2 years that have impacted your business
We have gone from a media-only offering, to a company offering media, community engagement and a marketplace.
What is one tip that you would give when it comes to digital marketing?
Think before you spend.
What is the biggest change in marketing that you see coming in the next 2 years?
Marketers will look to spend in communities of interest to engage with highly-targeted consumers first hand, and develop data-yielding relationships.
