Patrick Hanlon
Founder/CEO at primalbranding.co
Website Address: https://primalbranding.co
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Patrick Hanlon from primalbranding.co. To learn more, check out https://primalbranding.co.
What is your company Elevator pitch when talking about your company?
We work with billion dollar brands and those who want to become one. My book “Primal Branding” is required reading at YouTube the largest social engagement platform in the world. We look at people places and things as belief systems—once you create a belief system you attract others who share your beliefs. We know that people are hard wired to gather in groups. Our first question is—How do we get them to gather around you?
What changes has your company made over the past 2 years that have impacted your business
We rebranded our branding company.
What is one tip that you would give when it comes to digital marketing?
Digital is just one part of your vibrant ever-evolving media ecosystem. You are your own multiverse
What is the biggest change in marketing that you see coming in the next 2 years?
TikTok will be replaced by the next hot thing
