Marc Beckman
CEO at DMA United
Website Address: www.dmaunited.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week, our host speaks with Marc Beckman from DMA United.
To learn more, check out www.dmaunited.com.
What is your company Elevator pitch when talking about your company?
DMA United is an award winning advertising agency. DMA’s Poly-Cultural Platform positions us at the center of superior style & design, and extends into Fashion, Art, Music, Sports, & Entertainment.
Our clients include Tom Ford, Karl Lagerfeld, Sony Music, Warner Bros Entertianment, Nelson Mandela, Pepsi, and Akamai.
What changes has your company made over the past 2 years that have impacted your business
DMA United has become a lead agency in the Web3 space – Blockchain, NFTs, & Cryptocurrency.
Web3 Expertise
6 new platform launches
+50 brands on-boarded (NARS, IMG Models, Conde Nast, The Glenrothes, Akamai)
Charitable initiatives (Trevor Project, Save The Chimps, Motion Picture Television Fund)
Global speaking engagements (US Conference of Mayors, Michigan University Ross School of Business, Boston University, NYU)
Best-Selling Book (Amazon & JP Morgan Reading List) https://www.amazon.com/author/beckman
NYU Stern MBA Adjunct Professor, Web3 Senior Fellow, Chairman Luxury Council
About DMA United: https://adobe.ly/39UWLYV
What is one tip that you would give when it comes to digital marketing?
Concentrate on humanizing story-telling.
What is the biggest change in marketing that you see coming in the next 2 years?
Most brands will adopt a broad-based Web3 strategy.
