Landis White
Managing Partner at adgorythmic
Website Address: adgorythmic.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Landis White from adgorythmic. To learn more, check out adgorythmic.com
What is your company Elevator pitch when talking about your company?
It’s really simple how we work; we shoot video ads for your brand using our money. You run a test to see how the videos perform. If they don’t perform, you don’t run them, and we don’t get paid.
What changes has your company made over the past 2 years that have impacted your business
My business is still only one year old, so we are still working our original strategy.
What is one tip that you would give when it comes to digital marketing?
Take of your shoes and put on your customers shoes.
Imagine your looking in the mirror, and instead of seeing yourself you see your customer relflected back at you, what do you notice?
What is the biggest change in marketing that you see coming in the next 2 years?
The need for better creative that capture attention of consumers who are barraged with ads. Once you have the ad machine built you have to keep feeding. How do reduce cost while improving quality of ads.
What is one tip that you would give when it comes to digital marketing?
Take of your shoes and put on your customers shoes.
Imagine your looking in the mirror, and instead of seeing yourself you see your customer relflected back at you, what do you notice?
