Geron Coleman
CEO at KD Interactive, Inc. (KDI)
Website Address: https://www.kdi.media
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Geron Coleman from KD Interactive, Inc. (KDI).
To learn more, check out https://www.kdi.media.
What is your company Elevator pitch when talking about your company?
KDI is a digital commerce agency that connects digital and social ads to actual purchase activity across the omnichannel.
What changes has your company made over the past 2 years that have impacted your business
KDI pivoted its focus to the Essential Retail Markets. These daily high purchase traffic industries are the cornerstone of consumer lifestyles.
What is one tip that you would give when it comes to digital marketing?
Manage the unknown “under the hood” incremental costs
What is the biggest change in marketing that you see coming in the next 2 years?
Attribution measurement will be improved across all marketing segments
