Taylor Simon
Founder/CEO at Taylor Made Creative Agency
Website Address: www.taylormadeca.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Taylor Simon from Taylor Made Creative Agency.
To learn more, check out https://www.taylormadeca.com.
What is your company Elevator pitch when talking about your company?
We’re a full-service creative agency that specializes in transforming bold visions into captivating, high-profiting brands through the power of styled-to-fit branding and unforgettable strategic marketing.
What is the biggest change in marketing that you see coming in the next 2 years?
The way you looked before the pandemic should be different from the way you look right now. As small business owners, if we don’t put energy into how we are showing up in the world NOW, then how do we expect to get people to do business with us? In the next 2 years, we will see a major shift in the buyers journey, which is why it’s so important for business owners to amplify their digital marketing potential.
What is one tip that you would give when it comes to digital marketing?
There’s no denying that digital marketing is a huge and ever-growing industry. It seems like every day there’s a new digital platform or tool to try, and it can be tough to keep up. However, there are some basic principles that remain constant regardless of the latest trends. First and foremost, it’s important to understand how to create quality, authentic content that captivates and converts your audience. Whether it’s a blog post, a video, or an infographic, make sure that your content is informative and engaging. The secret sauce to creating content that captivates and captures your audience is by doing the hard work to uncover the humanity in your brand to spark authentic connection. Knowing what your brand is Taylor Made to do is directly connected to the audience you’re Taylor Made to reach. Engaging with your brand fans becomes a no brainer when you take the time to build a strategic brand message and mission. Always remember, people want to connect with people, not products. As a result, your products will automatically become profitable. Once you’ve found the sweet spot, make your mark in the digital world with clear, consistent, and captivating content that converts on autopilot.
What is the main pain point that you solve for your customers?
Building a bold and profitable brand that they feel be proud of without wasting time and money.
