Robert Douglas
CEO at Left Off Madison
Website Address: https://leftoffmadison.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Robert Douglas from Left Off Madison. To learn more check out https://leftoffmadison.com.
What is the biggest change in marketing that you see coming in the next 2 years?
2 things: (a) Mid-sized companies scrambling to gather their own 1st party and (b) more and more brands of all sizes and from different countries selling DTC and skipping the big box and e-com retailers.
What is one tip that you would give when it comes to digital marketing?
You must be fully integrated– from audience segmentation & targeting and creative development to media planning & buying and reporting.
What is something in your career that you learned from by making a mistake?
Never trust someone to QA/QC for you.
