Lotus Felix
Creator of Lotusbrains Studio
Website Address: https://www.lotusbrainsstudio.com/
Each week on “Digital Champions,” our hosts talk to digital marketing experts across the country. This week, they speak with Lotus Felix from Lotusbrains Studio.
To learn more, check out https://www.lotusbrainsstudio.com/
What is your company Elevator pitch when talking about your company? (50 words or less):
We don’t just stop at creating videos; we create memorable experiences for your customers that make them remember your brand before their own names. Our animated marketing videos are garnished with humor to facilitate trust-building, weaken customer objections, getting them to buy with a smile on!
What is the biggest change in marketing that you see coming in the next 2 years?
I think the B2B marketing space is set for a radical overhaul. Instead of the emotionless marketing, overloaded with professionalism, that we tend to see, we would start to see more entertaining B2B content. Why? Brands are PEOPLE first of all. Now, people are emotional beings who wouldn’t mind being modestly entertained. B2B marketers will need to transmit their authoritativeness and credibility via more fun-flavored content assets. We have seen this already on TikTok. The exciting brands are winning the PROFESSIONAL (actually boring) brands regarding virality and reach.
