Lorena Cooke
Founder & CEO at West Gray Marketing
Website Address: westgraymktg.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Lorena Cooke from West Gray Marketing.
To learn more, check out https://westgraymktg.com.
What is your company Elevator pitch when talking about your company?
West Gray Marketing is a fast-growing CRM automation tool that not only automates the time-consuming manual marketing tasks real estate agents have to do daily but also provides reliable and convenient done-for-you marketing services that take the guesswork out of marketing their business.
What is the biggest change in marketing that you see coming in the next 2 years?
AI is growing rapidly, from AI copy to AI video – many ads people will start seeing will be produced by AI. AI paired with personalization will bring a more immersive experience to the modern consumer.
What is one tip that you would give when it comes to digital marketing?
Create engaging content. People are more likely to interact with content that is interesting and useful. Make sure your content is relevant to your audience and provides value.
What is the main pain point that you solve for your customers?
We save time and convert more leads by automating their marketing tasks in a strategic way.
