Laura Dennis
Vice-President of Sales & Marketing at Xoran Technologies
Website Address: Xoran Technologies
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Laura Dennis from Xoran Technologies.
To learn more, check out https://www.xorantech.com.
What is your company Elevator pitch when talking about your company?
Since 2001, Xoran Technologies has been the pioneer and medical market leader in low dose, point-of-care cone beam CT systems, with over 1,000 devices installed globally. Today, thousands of medical and veterinary providers rely on Xoran’s products to streamline clinic workflow and improve patient care.
What is the biggest change in marketing that you see coming in the next 2 years?
What’s going to impact marketers is the need to foster their own platforms (website, web portal, customer portal, hosted app, etc.) vs. relying on existing social media platforms. The big hitters are in the midst of some major shifts–by their own design, the governments, or even the users … but this means that marketers are going to lose control over their content and their metrics. We are going to need to take ownership and plan for how we will continue to get messages out to our prospects and customers in a way that is meaningful for our organizations.
What is one tip that you would give when it comes to digital marketing?
Be nimble and adapt quickly.
What is the main pain point that you solve for your customers?
Xoran’s vision is to improve patient care by delivering innovative CT imaging solutions for instant diagnosis at the patients’ point-of-care. We have committed ourselves to offering CT imaging that provides a convenient and simple solution for both patients and doctors. When our customers come to us, they are looking for ways to bring high-quality, low dose CT imaging directly to their patient.
