Kent Lewis
President at Deksia
Website Address: https://deksia.com/
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Kent Lewis from Deksia.
To learn more, check out https://deksia.com.
What is the main pain point that you solve for your customers?
Generating qualified leads and or online sales via digital marketing channels more cost-effectively than a majority of our competitors or in-house teams.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
I believe the biggest changes will be around automation of various activities and content channels due to adoption of sophisticated but affordable AI, NLP & machine learning.
What is the main pain point that you solve for your customers?
Generating qualified leads and or online sales via digital marketing channels more cost-effectively than a majority of our competitors or in-house teams.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
The Great Resignation mindset and solid growth in our industry has made recruiting as difficult as ever, based on my 25 years in digital marketing. We’ve had to up our game tremendously to be competitive with benefits, DEI and flexible work schedules (we’ve always paid competitively).
