Jennifer Vaca
Co-founder / Creative Director at Vaca Design Collective
Website Address: https://www.vacadesignco.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Jennifer Vaca from Vaca Design Collective. To learn more, check out https://www.vacadesignco.com/
What is your company Elevator pitch when talking about your company?
We are VACA, a Creative Marketing Services Company with moooch imagination! At VACA, we produce and design brand identity and online presence for businesses of all sizes, shapes and colors.
Our simple and affordable brand development services produce a disruptive brand recognition that adds value to your business and attracts your ideal customers.
What is the biggest change in marketing that you see coming in the next 2 years?
Social media seems to be the main route for individuals to promote their business. AI and automations are disrupting the way we connect, but the biggest, most immediate challenge seems to keep connections truly human and intentional, rather than to seek volume of followers on SM accounts.
What is one tip that you would give when it comes to digital marketing?
Your brand is your most immediate visual asset. Consistency is key, and it can bring the ideal customer if branding principles are applied from the very beginning.
What is the main pain point that you solve for your customers?
For the last decade we have only worked with founders and entrepreneurs and have noticed a trend: They just create a logo and call it branding. Why does this happen? Because it is a tool not affordable or accessible to most small businesses.
DIY bad branding produces a bad (cheap) presence that leads to business failure. Our simplified process enables an affordable service set to easily build a captivating brand presence that skyrockets business growth.
