Danielle Reed
Chief Marketing Officer at Reed Limited Entertainment, LLC
Website Address: https://www.reedlimitedent.com/
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Danielle Reed from Reed Limited Entertainment, LLC.
To learn more, check out https://www.reedlimitedent.com.
What is your company Elevator pitch when talking about your company?
Reed Limited Entertainment (RLE) is your destination for all things Management, Public Relations, Social Media, Event Planning, Red Carpet, Celebrities, Influencers and more. Our goal is to work within our clients budgets to achieve their goals. We’ve grown dozens of social media pages and landed dozens of media placements for clients. Hire RLE today.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest change in marketing that I see coming in the next 2 years is a preference for Influencers over models and paid actors in commercials and advertising. It’s already happening now with brands adopting to use influencers in smaller campaigns. But I believe in the next two years every major company and brand will be increasing their budget for influencer marketing. Influencers are the new celebrities.
What is one tip that you would give when it comes to digital marketing?
Be authentic. Show off what you do best and be consistent. In my line of work, I’m consulting mostly individuals on building their brands and marketing their products online. There is this fear many people have of trying something new, making a reel or a TikTok for the first time. I encourage my clients to first to make a video. Make a 30 second video introducing who you are and giving your elevator pitch. That video can be uploaded to any social media platform. At the end of the day marketing is still storytelling and if there’s no story it’s going to be really hard for your audience to remember who you are and why they should follow and support your brand. Remember your why.
What is the main pain point that you solve for your customers?
We save our clients hours of time by doing the hard work on social media for them (strategy, content creation and posting.) Many of our clients are entrepreneurs and small business owners and don’t have time to be their own social media managers. We also save our clients money by providing services in affordable packages that can work with almost any budget.
