Cindy Ashton
Keynote Performer, Speak From Your Power Trainer & Award-Winning TV Host at Cindy Ashton Global LLC
Website Address: https://www.speakfromyourpower.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Cindy Ashton from Cindy Ashton Global LLC. To learn more check out https://www.speakfromyourpower.com/.
What is your company Elevator pitch when talking about your company?
Confidence is overrated when it comes to being seen as a top leader and having enormous impact. To go from established to known, it is about learning to speak from your power in a way that instantly magnetizes people and drives them into action.
What is the biggest change in marketing that you see coming in the next 2 years?
More than ever marketing needs to be experiential and engaging. Gone are the days when we can create a message that only addresses the problem and solution. People need to be engaged and feel like they are part of a community. The key is knowing how to create an experience for the audience that inspires them to want to participate.
What is one tip that you would give when it comes to digital marketing?
Learn the art of the HOOK! It is a noisy world in the digital space so it is essential to grab attention immediately so people stop scrolling.
The ‘hook’ is that first line in your marketing copy that gets people to stop scrolling. Some great ways to get that hook is by saying something that disrupts people’s beliefs or stating something people are thinking in their heads so they feel seen and want to learn more.
What is the main pain point that you solve for your customers?
Our customers are already successful and established in their businesses but they struggle with how to scale their impact and ‘get famous’ in their industry. We deliver an integrative approach on how to speak from their power from delivering high converting videos and presentations to landing national media attention to leveraging influencers and more.
What excites you the most about your industry?
