Christina Thelin
Fractional CMO at Thelin Consulting
Website Address: christina-thelin.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Christina Thelin from Thelin Consulting.
To learn more, check out https://christina-thelin.com.
What is your company Elevator pitch when talking about your company?
From identifying and filling customer needs via research and insight development to crafting strategic brand positioning, developing product marketing campaigns, to creating and executing award winning go to market launch plans, I take a collaborative and inclusive leadership approach in building integrated B2C and B2B global marketing and communication plans across organizations from early stage startups to global Fortune 100 companies.
I offer Fractional CMO Services, or CMO as a Service, and specialize in Web3, Tech, Saas, and Financial Service businesses who want to get to the next level and turn their business into a lasting brand with clear target audiences, product offerings and market positioning.
What is the biggest change in marketing that you see coming in the next 2 years?
Web3 and blockchain. For marketing in particular, there’s a whole new approach to reaching customers at scale in a community-oriented fashion.
What is one tip that you would give when it comes to digital marketing?
I cannot underscore how important it is for Founders and Tech startups to talk to and get to know their key customers first hand. From a digital marketing perspective, that starts with knowing the behaviors your online customers exhibit and identifying target audiences from there.
What is the main pain point that you solve for your customers?
As a Fractional CMO, I cover a variety of pain points, but the primary one is how to scale tech products in an authentic and meaningful way to my client’s customers.
