Calyn Walker
Chief Marketing Consultant at Practically Perfect
Website Address: practicallyperfectpair.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Calyn Walker from Practically Perfect.
To learn more, check out https://practicallyperfectpair.com.
What is your company Elevator pitch when talking about your company?
Practically Perfect is a sales and marketing consulting company that pairs technology for sales and marketing with the art of storytelling through consulting, courses and workshops.
What is the biggest change in marketing that you see coming in the next 2 years?
I am already starting to see the need to find ways to personalize my clients marketing efforts to their individual prospects. Delivering the right message, at the right time and in the right way.
What is one tip that you would give when it comes to digital marketing?
Know the value you add to your customers. What is a problem they have, that you can solve? Find ways to educate your prospects so that they see you as the only resource that can help them in your area.
What is the main pain point that you solve for your customers?
Our customers are looking to save time on their sales and marketing efforts. They want to achieve the highest return on their sales and marketing efforts. We use a blend of technology and automation with telling their story to their customers to gain market share.
