Alissa Menke
Chief Digital Strategist, Founder at Cohort Digital LLC
Website Address: cohort.digital
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Alissa Menke from Cohort Digital LLC. To learn more, check out cohort.digital
What is your company Elevator pitch when talking about your company?
Whether you’re looking for a digital marketing provider who can be client-facing, or work as a silent partner behind-the-scenes, we serve as another arm of your agency team.
What is the biggest change in marketing that you see coming in the next 2 years?
Cost effectively getting in front of your target audience and understanding the impact your ad campaign had on them.
What is one tip that you would give when it comes to digital marketing?
Never stop testing. With digital marketing’s constant evolution, the combination that drives results today may not work tomorrow. You must continue to test and refine to stay on top of campaign performance.
What is the main pain point that you solve for your customers?
They want to offer their clients the best digital marketing possible, but don’t have an in-house digital team or their maxed out. This is where we can step in to help them increase their agency’s offering, or fulfill the work they’re not able to get to on their own.
What excites you the most about your industry?
