Olivia Scott
Founder at Omerge Alliances
Website Address: www.omergealliances.com
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Olivia F. Scott from Omerge Alliances.
To learn more, check out https://www.omergealliances.com.
What is one tip that you would give when it comes to advertising?
Identify your audience first, and serve them well with a relevant and valuable message and product proposition that delivers against their needs.
What are the major challenges that you (and/or other advertisers) face today?
Allocating budgets across a vast range of media platforms.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We are considering CTV, but have not gotten there yet.
