Itamar Shafir
CEO at Umbrella Micro Enterprises Inc
Website Address: umbrellaus.com
Jason Mudd
CEO at Axia Public Relations
Website Address: www.axiapr.com
Each week on “Advertising Champions”, our host talks to advertising experts across the country. This week our host speaks with Itamar Shafir from Umbrella Micro Enterprises, Inc. and Jason Mudd from Axia Public Relations.
What is one tip that you would give when it comes to advertising?
Itamar Shafir: Advertising is just one link in a successful funnel.
Jason Mudd: Yes, PR is measurable! We have a 7-Step Strategic Framework for Measuring and Reporting Corporate Communications and Marketing
What are the major challenges that you (and/or other advertisers) face today?
Itamar Shafir: Global competition and the new privacy policies by companies we depend on.
Jason Mudd: Ironically, public relations has an identity crisis and most people don’t understand it. Many times CEOs and business leaders have said to me: “I don’t know what PR is (exactly) but I know we need it.”
