Brian J. Esposito
CEO & Founder at Esposito Intellectual Enterprises
Website Address: www.eie.rocks
Cliff Rhode
CEO at GoatCloud Communications LLC
Website Address: https://goatcloud.com
Devin Herz
CEO at Dynamic Marketing Consultants
Website Address: DynamicMarketingConsultants.com
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Brian J. Esposito from Esposito Intellectual Enterprises, Cliff Rhode from GoatCloud Communications LLC and Devin Herz from Dynamic Marketing Consultants.
What is one tip that you would give when it comes to advertising?
Brian J. Esposito: Never do one off the hip campaign and expect results. Marketing and Advertising is like breathing, it always needs clean oxygen to survive. Be sure to stick to and support smart strategic campaigns with long term commitments.
Cliff Rhode: Identify and target your audience online.
Devin Herz: Consistency to stay top of mind.
What are the major challenges that you (and/or other advertisers) face today?
Brian J. Esposito: Unfair and inconsistent pricing for the same levels of service, as well as inconsistent returns and engagement.
Cliff Rhode: I think that platforms are becoming increasingly sophisticated, which makes it hard for companies to “DIY”.
Devin Herz: Hard to target, hard to get ROI.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Brian J. Esposito: It’s destroying the content and impacting the viewing experience.
Cliff Rhode: Mine have not been impacted as I work primarily with SMBs.
Devin Herz: Just trying to stay on top of the evolution of technology so getting more into virtual video production for our clients.
