Anindya Ghosh
Founder at Washrunner
Website Address: washrunner.com
Marc Del Priore
CEO and Founder at TradeMarc Global
Website Address: www.tmgbl.com
Russ Macumber
Managing Director at Impressive
Website Address: impressivedigital.com
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Anindya Ghosh from Washrunner, Marc Del Priore from TradeMarc Global, and Russ Macumber from Impressive.
What is one tip that you would give when it comes to advertising?
Russ: Think less about platforms and more about your customers’ behavior
Anindya: Inbound call ads seem to be very effective for localized small businesses.
Marc: A B split testing is key.
What are the major challenges that you (and/or other advertisers) face today?
Russ: Rising paid media costs make SEO and CRO a crucial focus in 2023
Anindya: High cost of customer acquisition and inaccurate geo-targeting
Marc: Competition and expensive
