Tom Briggs
Founder at epigraph
Website Address: https://helloepigraph.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Tom Briggs from epigraph. To learn more, check out https://helloepigraph.com/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The rise of ethical, purpose-led, values-aligned brand tribes.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Aligning with good, relevant content will always lead the way and contribute to success.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Identifying values-aligned partners. Retaining humanity in the face of automation.
