Rob Fitzgerald
Former President & COO at Empower
Website Address: www.empowermm.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Rob FitzGerald, Former President and COO at Empower.
To learn more, check out www.empowermm.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
talent
technical specialization vs integrated marketing
Complex IAT models
CMO churn
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
location, remote working/hybrid, culture, career development
