Peter DePasquale
Partner at Arena Partners
Website Address: www.arenapartners.net
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Peter DePasquale from Arena Partners.
To learn more, check out www.arenapartners.net.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
With some exceptions, the uncertain economy will drive a return to value: “What do I get for what I pay?” In other words, the Unique Selling Proposition – but expressed in a way that’s culturally relevant.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Having some impact; i.e., “How will this live on streaming?” But It’s still all about the drive to a USP, and then expressing it in a striking and culturally relevant way across all outreach touchpoints.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Getting expertise and commitment, real commitment, in the same person.
