Matthew Gambill
CEO at MAIUS
Website Address: MAIUS.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Matthew Gambill from MAIUS. To learn more, check out MAIUS.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Content & how companies and advertisers collaborate with creators to create more engaging advertisements.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Honestly the biggest impact it’s having it trying to motivate clients and educate them on the value it brings. Especially with YouTube.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Understanding the depth of experience as well as the hustle & heart.
