Korena Keys
Founder & CEO at KeyMedia Solutions
Website Address: keymediasolutions.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Korena Keys from KeyMedia Solutions. To learn more, check out keymediasolutions.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Limitations created by privacy laws; many businesses are not yet prepared to meet the regulations, but will also significantly limit our ability to target market.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
It’s not changing our strategy; CTV simply allows us another venue to engage in prospective customers in a meaningful and measurable way.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Finding experienced, qualified candidates.
