Kelsey Smith
Founder/CEO at The CanSurvivor’s Network
Website Address: www.thecansurvivor.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Kelsey Smith from The CanSurvivor’s Network.
To learn more, check out www.thecansurvivor.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The largest challenge I see coming in the next two years is the ever-shortening attention spans of the general public – How will we continue to attract attention without having to be shocking or paying exorbitant amounts to be “seen?”
How is the trend towards streaming television (CTV) impacting your advertising strategies?
I have had a video blog since 2014, and I’ve seen clients gravitate towards YouTube to attract customers. It is important to stay on top of trends in the streaming space for this reason.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
I’ve been rebuilding my business due to a poor hiring decision since 2019. It is a challenge putting trust into another person in a small-sized business setting when delegation is critical in these settings. I can’t hire anyone else until I can pay them both a competitive rate and faith that the tasks will be completed.
