Judy Shapiro
CEO/ Co-founder at Topic Intelligence
Website Address: https://topicintelligence.ai/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Judy Shapiro from Topic Intelligence.
To learn more, check out https://topicintelligence.ai/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Operationalizing content marketing and all its elements into an integrated performance function that predictably delivers.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
CTV is a content play and is thus part of an integrated content marketing tech function for brands.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Acquiring great talent is a challenge but current hybrid models of remote plus in office work reduces many of the previous hurdles to attracting talent.
