Joseph Grano
President and Founder at Next-Mark, LLC
Website Address: next-mark.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Joseph Grano from Next-Mark, LLC. To learn more, check out next-mark.com.
What is the main pain point that you solve for your customers?
We guide clients through a strategic process process versus a tactical approach.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Digital transformation including CRM growth and new digital channels of communication.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
It is not a complete transition, but is on our radar.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Employee retention and overall career satisfaction. Also, our very focused requirements for prospective hires.
