John Sintras
President US & Multinational at Mutinex
Website Address: mutinex.co
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with John Sintras from Mutinex.
To learn more, check out mutinex.co.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
The ability to quantify the effect of every marketing dollar on sales in real time
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Our platform is holistic/channel neutral and reflects the spnding patterns of our database – we are ingesting more CTV data, and evaluating its ROI, as clients are using more of this channel
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Finding smart, motivated talent that want to meaningfully disrupt the Marketing ROI status quo
