Jacqui Gibson-Clark
CEO at Job Portraits
Website Address: jobportraits.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Jacqui Gibson-Clark from Job Portraits.
To learn more, check out jobportraits.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Consumers are looking for honesty. They are so exhausted from being manipulated, and they pretty much know how the sausage is made, so there is no point in misrepresenting it. We have to start respecting our audience and bring them messages that fit into their experiences.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
It has been a few years since i have had to think about it, but generally speaking, it made me feel like I could be much more targeted in my messaging.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Budget and the newness of our field.
