David Ludewig
CEO at THE MEDIA SAFARI, LLC
Website Address: www.themediasafari.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with David Ludewig from THE MEDIA SAFARI, LLC.
To learn more, check out www.themediasafari.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Brands are shifting their marketing resources to the social media agencies on their roster from the traditional agencies leaving a gap in service.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We spend more time educating stakeholders about the differences between OTT, CTV and Linear TV and the benefits each offers.
