Darius McDougle
VP of Digital Marketing at Antenna Group
Website Address: https://antennagroup.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Darius McDougle from Antenna Group. To learn more, check out https://antennagroup.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Augmented Reality – Targeted ad units in the AR/VR space.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Not as much as many firms.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
The competitive landscape of how organizations are developing such creative remote packages for their new hires.
